The company's managers always welcome constructive suggestions for change from within the company, which employs around 220 people worldwide. If required, employees can implement practical ideas on their own initiative. Geutebruck's innovations include supply chain security for safeguarding and documenting logistical processes. Its purpose is to create a full record of every shipment at every interface, including vehicles and people on site. The company's innovation process is kept on the boil at all times, with employees of this Top 100  award winner meeting at strategy conferences twice a year and attending steering group meetings every week. "Our success is not only based on technology, people and the way they work together every day are also key," said Katharina Geutebruck.

General manager Christoph Hoffmann believes the company's success in the Top 100 competition is a very special achievement: "We see winning the Top 100 accolade as a reward for our joint efforts in the company, but being innovative means not resting on your laurels. We may be celebrating today, but tomorrow we’ll be back at work experimenting with new ideas."