There are thousands of start-ups in Israel, most of them in Tel Aviv and its environs. With more than 400,000 inhabitants, Israel's second largest city is also the country's business and economic hub. Many companies and research institutes have offices there. “Pioneering spirit, world-class universities, and creative ideas – they're all here. It's just the right environment for groundbreaking innovations, and thus for Bosch as well,” says the Bosch CEO Denner, who is currently on a multi-day business trip to Israel. “The country has a lot of scientific and technological potential in many areas that are important for our company's future, and we want to take advantage of that.”

Denner is especially enthusiastic about the innovative strength of this small country with its roughly nine million inhabitants. “Israel is a highly developed business location. Relative to its population, no other country is as innovative. Few cities can match Tel Aviv for the number of start-ups set up there. Lots of things are possible here,” Denner says.

“Israel is also a very attractive market for our products." He continues. "Thanks not least to open trade and its innovative start-up scene, the market is developing dynamically,” Denner says. He adds that the country's per capita gross domestic product (GDP) is among the highest in the region, and that its population is young, with an average age of 30. A strong middle class, high purchasing power, and a high level of education also play a role in Israel's positive development. Last year, Bosch generated sales of more than 120 million euros in Israel, with prospects for further growth in the years ahead.