The basis for evaluating business execution is comparing to the competition and comparing current performance to past performance. To get the full picture, the users need to know not just sales volume, but also how many customers generated those sales. Tracking the number of visitors to the shopping mall, supermarket, or store, especially during holiday sales periods or promotions, allows managers to know how efficiently it is turning potential customers into paying customers.

The retail industry revolves around customer service and the quality of staff hired often determines the quality of the customer experience. Analysing foot traffic with people counting for a business helps to justify labour costs by highlighting peak traffic times. Scheduling the best salespeople and additional staff members during prime shopping hours can result in a better customer experience. At the other end of spectrum, labour costs can be reduced by cutting the number of employees scheduled during the less busy store hours.

People counting in business can also offer the opportunity to compare the different shopping platforms used. Reviewing in-store traffic compared to online traffic can help users appropriately engage shoppers better. A campaign intended for the Internet may work better in the storefront. 

People counting within the Airlive IVS IP cameras can be tailored to the needs of different environments. Airlive is introducing new cameras with the IVS people counting function - the MD-3025-IVS, BU-3026-IVS, and BC-5010-IVS all provide an intelligent video surveillance (IVS) system that is able to provide advanced, accurate video analytics that can be used to count people.

IVS can be an excellent solution for use in business and public places such as: special events, shopping malls, department stores, stadiums, parking lots, factories, stations. The primary consideration for choosing the location and position of cameras used for counting is that the camera should see the people counted fully.

Airlive has described its new series as including features such as : Intelligent Automation, Standalone Video Analytics, Counting + Event, and has produced Step-by-Step Scenario Guides to lead clients into the IVS IP camera world.

Intelligent Automation: Imagine a world where machines can do automation for you, things that we only dreamed about in science fiction. Imagine a camera that can count people, recognise faces, be aware of the crowd, and warn you when there is a potential hazard. At Airlive, they believe that IP cameras can do more than just video recording. That's why Airlive has spent over two years to develop what they believe to be the industry's most comprehensive intelligent IP camera to offer these futuristic solutions now.

Standalone Video Analytics:  Each Airlive IVS (Intelligent Video Surveillance) camera has 6 built-in video analytics functions that encompass 7 major applications. The camera is completely standalone and self sufficient. This means there is no need for an expensive server or for professional VMS software licenses.

Counting + Event: Most of the intelligence functions on the market today are only able to perform counting or trigger events. Airlive's IVS cameras go one step further by pioneering the Counting+Event integration, so that the camera itself can take action after a certain number of occurrences.