SecurityWorldMarket

06/11/2012

A strong international presence at Essen

Essen, Germany

At the recent 20th Security Essen fair, over 39,000 trade visitors from 115 countries obtained information from 1,086 exhibitors from 40 nations over the four days of the show.
Frank Thorwirth, Chairman and CEO of Messe Essen commented: "Over 35 percent of the trade visitors came to us from abroad. Therefore, Security Essen is by far the most international fair worldwide in the field of civil security. There was also a strong international presence amongst our exhibitors, accounting for 46 percent - thus, the trade visitors were able to profit from a comprehensive range on offer with solutions from all over the world. Therefore, our trade fair has once again provided impressive proof of its position as the number one in the sector."

The strong interest in security solutions was reflected in the positive economic situation of the sector: According to the organisers of the event, the worldwide turnover is estimated at Euro 100 billion and the Germany-wide turnover of the sector represented at Security Essen alone was around Euro 11 billion - with an upward tendency. This positive development characterised the course of the trade fair: 26 percent of the visitors stated that their companies will spend over Euro 250,000 on security next year; 13 percent want to invest over Euro 1 million. The decision takers came to Security Essen in order to prepare these purchases: 82 percent of the trade visitors are involved in procurement measures in their companies. A quarter of the trade visitors placed orders directly at the fair. The organisers believe that most of the exhibitors are very satisfied with how the fair has gone, with over 95 percent of the companies reporting that they are expecting good post-fair business.


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