Leading companies such as Walmart and Amazon are leveraging RFID to enhance inventory accuracy, improve supply chain visibility, and support omnichannel fulfillment. Integration of RFID with IoT platforms, cloud-based analytics, and enterprise systems is strengthening real-time data visibility and operational efficiency. Advancements in UHF RFID performance, sensor-enabled tags, and AI-driven analytics are improving tracking accuracy and enabling predictive insights. Growing mandates for item-level tagging in retail and increasing adoption in healthcare for asset tracking and patient safety are further supporting sustained growth in the US RFID market.

Inventory & asset management led the market in 2025

The US RFID market is segmented by application into inventory & asset management, security and access control, healthcare tracking, and other applications. Among these, inventory & asset management dominates the US RFID market, driven by strong demand for real-time visibility and high inventory accuracy across retail and logistics sectors. This approach reduces reliance on manual tracking and enhances supply chain efficiency. The research finds that widespread adoption of item-level tagging by major retailers and e-commerce players has significantly contributed to segment growth. Additionally, increasing deployment of RFID in warehouse automation, order fulfillment, and asset utilization tracking is accelerating adoption. The ease of integration with enterprise systems and scalability of RFID solutions further support market expansion, particularly within the inventory & asset management segment in the US RFID market.

RFID tags driven by demand in retail, logistics and healthcare sectors

The US RFID market comprises various form factors, including cards, labels, and sensor-based tags. Among these, RFID tags are expected to exhibit the highest CAGR, driven by increasing demand for item-level tagging across retail, logistics, and healthcare applications. This segment is witnessing strong adoption due to its critical role in improving inventory accuracy, enhancing supply chain visibility, and enabling real-time tracking. Rising adoption of RFID-enabled labels by major retailers and expansion of e-commerce fulfillment networks are significantly contributing to segment growth. Additionally, advancements in low-cost, high-performance UHF tags and sensor-integrated tags are supporting wider deployment across diverse use cases. Key companies such as Zebra Technologies Corp., Honeywell International Inc., and Avery Dennison Corporation continue to strengthen their offerings, supporting the growth of the RFID tags segment in the US RFID market.

Established players

The US RFID market is characterised by the presence of several established players offering end-to-end RFID solutions and technologies. Key companies include Zebra Technologies Corp., Honeywell International Inc., Avery Dennison Corporation, HID Global Corporation, Impinj, Inc., Alien Technology, LLC, and Xemelgo, Inc, for example.