SecurityWorldMarket

10/09/2025

Sicurezza set for record breaking show

Milan, Italy

Sicurezza exhibitor list sees an increase of 28%. Image courtesy of Fiera Milano - Sicurezza

Growing, strengthening, and looking increasingly international, Sicurezza 2025, scheduled at Fiera Milano from November 19 to 21, is preparing for a record-breaking edition. Already now, two months before opening, exhibition space is up by 18% compared to 2023, while international exhibitors have increased by 28%, reaching 31% of the total, with companies from 24 countries.

According to the organisers, this result demonstrates the international strength of the event and its ability to interpret the new frontiers of physical and digital protection.

Thanks to a strong and qualified exhibitor presence, visitors will be able to explore innovations and previews across all sectors - video surveillance, fire prevention, access control, passive security - while also gaining insights into the directions in which the industry is evolving. Among the Italian confirmations are companies such as Inim and Tecnoalarm, while on the international front, global players of the caliber of Notifier and Hikvision make their return. Numerous new entries also testify to the event’s growing appeal: among the Italian newcomers are Gams (Bettini) and Combivox; among the international, Assa Abloy and Carrier Fire & Security stand out.

With these premises, a renewed layout, and an increasingly experiential format, Sicurezza 2025 reaffirms itself as a laboratory of innovation in the field of security & fire, where professionals, companies, and stakeholders can share visions, strategies, and practical solutions.

A world of technologies

Digitalisation, the growing use of artificial intelligence, the affirmation of data-driven logic, and the urgency of 360° cyber-resilience are redefining the boundaries of security - a new perspective that will characterise much of the exhibition offering: new video surveillance and access control systems integrated with AI, predictive monitoring solutions, advancements in video content analytics, edge-cloud platforms for distributed security, and increasingly precise control.

Central will be the theme of technology integration, enabling the management of increasingly complex systems that enhance safety and operational capacity, while at the same time making protection against cyber threats more urgent.

Also in the spotlight will be developments in fire & safety technologies, with new high-sensitivity fire detection systems, wireless smoke and gas detection systems, and platforms for remote control and predictive maintenance management. Drones, too, will not be missing: they have established themselves as indispensable tools for environmental monitoring and fire prevention - not merely technological gadgets, but true autonomous platforms capable of collecting, transmitting, and analysing data in real time.

Finally, increasingly evident is the trend toward customisation of solutions: companies no longer offer just products, but position themselves as consulting partners, capable of listening to client needs and designing tailor-made, modular systems.

Three thematic days

The 2025 edition will feature a new format structured around three thematic days, designed to meet the needs of different segments of the sector.  The first day of the event, November 19th, will be the Cyber Day, meetings will be hosted and events focused on the growing convergence of physical and digital threats, the strategic and cross-cutting role of cyber security, operational strategies, and new European directives. The second themed day will be focused on Security, and discussions will centre on technologies applied in high-risk real-world contexts, but the day will also delve into emerging specialist professional roles required by the market. Finally, November 21st will be the Job in Security Day, dedicated to fostering connections between schools, technical institutes, and companies in the security sector. 

The value of synergies

Sicurezza 2025 will be part of MIBA – Milan International Building Alliance, the format in which it is held simultaneously with GEE – Global Elevator Exhibition, dedicated to vertical and horizontal mobility; Made Expo, Italy’s leading event for the construction industry; and Smart Building Expo, the exhibition for home and building automation and technology integration. Thanks to the synergies created among these events, it is expected that this MIBA partnership will transform Fiera Milano into an international hub of reference for topics concerning the evolution of buildings and cities.


Tags

Product Suppliers
Back to top