SecurityWorldMarket

30/09/2021

Security & Safety Things rebrands as Azena

Munich, Germany

Security & Safety Things has been rebranded as Azena, a new name designed to underscore the company’s corporate growth and leading-edge smart camera platform and to position it for the next chapter in its ambitious plans for redefining video analytics.

Since its market introduction in 2018, Azena has grown to more than 120 employees spread across its headquarters in Munich, its technology Innovation Accelerator facility in Pittsburgh, and another development hub in Eindhoven, The Netherlands, all supporting the Azena open platform for smart cameras. The Azena platform is comprised of an open operating system for cameras and an Application Store with nearly 100 Artificial Intelligence (AI)-enabled video analytics apps. It enables smart cameras to simultaneously run multiple apps directly on the device. Integrators can flexibly add or change apps on one or multiple cameras as needed for their customers and use any of the 15 cameras from six different manufacturer partners in a variety of form factors.

“Systems integrators play a crucial role in connecting the video analytic edge devices on our platform into the larger system landscape for a truly data-driven approach to security, operational intelligence and automation,” said Hartmut Schaper, chief executive officer, Azena. “Our new identity as Azena positions us for improved name recognition and market presence as we continue to add functionality and the potential for expansion into new markets for our systems integrator partners.”

The Azena Application Store features apps that address more than 40 different use cases in at least 25 different vertical markets, ranging from traditional perimeter security, retail loss prevention and occupancy management to stadium security and even the unique needs of aquaculture.

With a growing slate of global customer and partner collaborations and expanding geographic coverage, Azena aims to continue to increase the value of its platform for systems integrators and end customers.  For example, systems integrator Prosegur, one of the world’s largest security companies, has announced its collaboration with Azena to use analytics on the edge as part of its Security Operations Center as a service offering. By deploying more sophisticated analytics to measure activity or automatically verify alarms, incoming alarm traffic from customer sites can be prefiltered, reducing the number of alarms needing to be handled by human operators in the SOC, enabling a more appropriate response.

Integrators will also find a host of other new features in the Azena platform designed to leverage device management capabilities and remote access for diagnosis and maintenance to cameras on a customer site, using Azena’s digital twin architecture.

Security and Safety Things GmbH, remains the legal company behind Azena, and so the company notes that contracts and other legally binding agreements are not affected by the change. The company is a wholly-owned subsidiary of Robert Bosch GmbH and is part of Bosch’s strategic development of new digital growth markets.


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