Payment card market is ready for dynamic security code

Paris, France

Following the survey Idemia believes the market is primed and ready for Motion Code technology.

According to the latest global study, led independently by "Data 2 decisions" (Dentsu Aegis Network), one of Idemia's latest innovations Motion Code is set to change the way we shop online. According to Idemia, they surveyed 2,100 people in 8 countries and received an overwhelmingly positive response to the Motion Code technology. This innovation replaces the static 3-digit security code usually printed on the back of a card, with a mini e-paper screen that displays a dynamic code that automatically refreshes typically every hour.

This survey revealed that 62% of respondents shop online more than five times a month with Spain (63%), the U.K. (64%) and the U.S. (64%) leading the pack. Young people (ages 18-34) represent another very active online demographic, with 52% making at least 10-14 online purchases monthly – compared to just 15% of respondents aged 55 and older. Regardless of age, one common denominator in online habits emerged: card is king. 73% of consumers worldwide use their cards when paying online.

Despite the massive increase in online shopping, 44% feel really concerned about fraud when buying online. On a scale of 1-10, the average level of concern was 6.9. While the study showed minimal difference between age groups, we can see a difference between various countries – with Brazilians being more worried than Germans. Unfortunately, this fear is not unfounded. 27% of global respondents have already been victims of online fraud.

But the global economy need not worry about a downturn in online purchases. Our study also showed that an impressive 79% of respondents would use their card more often for online purchases if their payment card had additional security features. Idemia's answer to this market demand is Motion Code.

This latest innovation replaces the static 3-digit code on the back of payment cards that secures most standard Card-Not-Present (CNP) transactions with a mini screen displaying a code that refreshes every hour or every day. 

Patrice Meilland, SVP Powered Cards Business Line, Financial Institutions Business Unit at Idemia said, "Totally transparent for the e-merchant and customer alike, Motion Code technology renders stolen card information useless after a very short period, further securing online transactions."

93% described Motion Code as innovative, 89% found it easy to use and 88% felt it would protect them against online fraud risks. Notably, respondents in Brazil, the U.K. and Italy were the most keen on the technology with percentages in the high 80s-90s for each perceived benefit. In short, our survey confirmed that the market is primed for Motion Code technology. An astounding 88% said they would use a Motion Code card if offered by their bank – with numbers from the youngest respondents coming in even higher at 91%. Moreover, 83% would be even more likely to use a Motion Code card than a standard card with a printed, static security code (a 5-point jump from 2015 findings). Once again, consumers in Brazil, the U.S. and Italy were the most enthusiastic about this technology with 93% in Brazil, 79% in the U.S. and 90% in Italy preferring Motion Code. Most respondents (57%) also said they would be willing to pay for this added protection.


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