Passenger loyalty scheme enhanced with personalised digital system

London, UK

Maritime company Attica Group has selected its HID Fargo DTC4500e high capacity card printer & encoder to optimise its loyalty programme kiosks. The solution is designed to improve the user experience by instantly personalising high-quality full-colour membership cards and supports the continuous issuance needs of the loyalty programme.

Attica Group is engaged in passenger shipping through Superfast Ferries, Blue Star Ferries, Hellenic Seaways and Africa Morocco Link. Its Seasmiles loyalty programme offers an all-year discount ticket policy, a 3-tier card system and an “earn and burn” model which rewards an array of ticket purchases and transactions onboard in exchange for free tickets or meals and drinks when travelling. Previously, passengers had to submit handwritten applications that did not protect any personal data and had to wait more than six weeks to receive their cards. Members can now sign up at once and immediately receive the loyalty card to start enjoying the benefits on-board.

In partnership with local IT company Cube IQ Limited, Attica Group installed user-friendly Seasmiles kiosks on 19 passenger ferries. The kiosks efficiently and securely capture new registrant data, process applications, and HID’s Fargo DTC4500e high capacity plastic card printer & encoders instantly issue membership cards. “We have been working on card instant-issuing applications since early 2000, participating in a large number of projects for the financial (bank-cards) as well as the private (loyalty-cards) sector. Attica Group’s on-vessel Seasmiles kiosk has been one of the most interesting and challenging instant issuance projects for us,” said Andreas Papadedes, Managing Director at Cube IQ.

In addition to enhancing the onboard experience, the integration of HID’s Fargo DTC4500e printer and encoder into the kiosks has helped improve customer loyalty. Within the first 180 days of deployment, loyalty membership registrations increased to more than 15,000 and the kiosks personalised more than 40,000 cards.

“HID’s FARGO DTC4500e printer and encoder has been instrumental in helping us develop an award-winning innovative system that improves the travel experience of our passengers,” said Dionysis Theodoratos, Chief Commercial Officer for Attica Group. “The automated process and quick issuance of the loyalty membership cards strengthens the relationship of trust with both our valuable customers and our brand.”

Attica Group operates 32 vessels providing modern, high-quality transportation services in Greece and abroad. Attica’s vessels serve 60 unique destinations in four countries, connecting 71 ports transporting over seven million passengers, one million passenger vehicles and 400,000 trucks every year.

“HID’s reliable, flexible and secure card issuance solutions are adaptable across a broad range of applications that support companies in their diverse business objectives,” said Craig Sandness, Senior Vice President and Head of Secure Issuance and Citizen ID Solutions at HID Global. “Attica Group’s unique deployment of our printer and encoder helps drive efficiency for its loyalty programme while offering its customers immediate and valuable benefits.”


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