Nedap shares Australian market insights after Sectech roadshows

Groenlo, The Netherlands and Sydney, Australia

Every year in May, the Sectech Roadshow has firmed its place in the calendar for security professionals involved in the Australian security industry. The 3-week roadshow is a gathering of leading industry manufacturers and distributors, taking their solutions to the 5 major cities across Australia: Sydney, Melbourne, Brisbane, Adelaide and Perth.

As Business Development Manager for the Pacific region, Benjamin Cho deemed the Sectech Roadshow a resounding success, leveraging his extensive knowledge and experience. The event provided an excellent platform for Nedap to engage with both new and existing customers, facilitating meaningful connections and fruitful discussions.

“Sectech 2023 was another successful event for Nedap, where we were able to meet and connect with new and existing customers. The quality of conversations at our booth was very high, with new customers taking away ideas to apply long-range vehicle identification in their next projects, but also existing customers complimenting on the quality of our products,” said Benjamin Cho, Business Development Manager at Nedap.

During the series of events Benjamin gained valuable insights into the state of the Australian security market, and took away with him some key highlights which he shares with us here:

License plate recognition is trending in Australia

"In recent times, the significance of video security in vehicle access control has witnessed a notable surge. The Sectech roadshow featured a diverse range of video-based solutions, including CCTV-based products and ANPR cameras. It was particularly remarkable to observe the growing interest in this technology within Australia. Furthermore, engaging in meaningful conversations surrounding ANPR technology was rewarding, as it became evident that Nedap’s ANPR Lumo is exceptionally well-suited to cater to these requirements. Differentiating between Automatic Number Plate Recognition (ANPR) cameras and standard CCTV is crucial for accurate vehicle number plate reading.

Great partnerships and integrations are a must

During the Sectech roadshow, the presence of electronic access control brands was notable as they showcased their offerings. These brands play a central role in every security design, providing the foundation for security hardware such as door readers and long-range readers. A prominent example of these key players includes Gallagher. Nedap has established a highly relevant partnership with them in the region, collaborating to deliver tailored and successful solutions to numerous clients. This partnership offers immense value to customers, combining reliable high-quality products, extensive knowledge, and seamless integrations.

A reference paints a thousand words

During such events, individuals often encounter moments where they find themselves explaining products to someone unfamiliar with the company and its technology. They exert considerable effort to capture the person’s attention and effectively pitch the product. However, it is when they begin to mention recognizable customer projects that a noticeable shift occurs. During Sectech suddenly the listener’s eyes light up and their undivided attention is captured. Benjamin experienced (again) that the power of a single impressive reference surpasses the impact of a lengthy explanation consisting of a thousand words".

Roadshows break the mold

Benjamin discovered the distinct advantages of hosting a roadshow over a 3 to 4-day period. "Unlike traditional trade shows in this region that are typically limited to Sydney or Melbourne, the Sechtech Roadshow breaks the mold by visiting major cities like Sydney, Melbourne, Brisbane, Adelaide and Perth. This concept allows system integrators from different parts of the country to attend the show in their respective cities. While the booth sizes and overall crowd may not match those of traditional shows, the attendees are industry-specific, leading to focused discussions on project-specific matters of exceptional quality."


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