EUTA represents European tech companies that provide innovative products and services to 500 million users. The alliance calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted and risk-based rules, and enforcing rules consistently to match the globalised market we are in.

EUTA’s Secretary General, Victoria de Posson, said: “We are delighted to extend a warm welcome to Milestone as the newest member of the European Tech Alliance. Ahead of the Danish EU Presidency in 2025, we look forward to working more closely with Nordic European tech companies. The upcoming months will be critical to unleash the full potential of Europe's tech companies and establish its leadership both domestically and globally.”

Milestone Systems CEO, Thomas Jensen said: “Milestone Systems are looking forward to all the important work ahead in The European Tech Alliance – the only association exclusively representing tech companies born and bred in Europe. That aligns well with Milestone's identity and key focus areas. Building responsible, data-driven video technology including artificial intelligence-based analytics enables innovation across a variety of sectors, creating new opportunities. But it is crucial that we do this responsibly by respecting privacy and protecting data. This is why Milestone urges the development of robust, workable, and clear guidelines and regulations to manage potential risks, increase public trust, and give innovators clarity as they drive forward video-enabled solutions. “