Gimenez claims that cloud services’ public appeal in Mexico lies in their ability to enhance operational efficiency and automate routine tasks, which resonates with 80% of Mexican respondents. Additionally, 78% of companies highly value the ease of access it provides remote workers.

He goes on to say that many organisations consider the possibility of migrating applications between different cloud services (74%), but a small percentage (22%) follow through with the process. This decision is driven by the need to meet compliance requirements (61%), minimize security risks (61%), improve app availability (64%), and achieve higher sustainability standards (68%).

When it comes to cloud providers, the researcher found that AWS stands out as the preferred choice for 24% of Mexican companies. However, Microsoft Azure takes the lead as the most favoured cloud provider overall, with 69% of Mexican cloud-using companies opting for its services. Other players in the market include Oracle Cloud Infrastructure (37%), Google Cloud Platform (36%), and IBM Cloud (30%).

Cloud computing

"As companies look to invest in technology over the next 12 months, cloud computing is the most favored area, with 42% of companies intending to direct their investments here. Artificial intelligence (AI) and machine learning (ML) rank second and third," says Gimenez.

Enhancing sales and marketing effectiveness emerges as the top priority for businesses, with 85% of respondents deeming it the most crucial business objective in the region. Following behind is the goal of improving customer experience and satisfaction (82%).

To cope with the complexity of managing digital transformation initiatives, 55% of Mexican companies seek third-party assistance. However, only 15% of companies plan to engage in such services in the next 24 months.

Collaboration

54% of organisations plan to collaborate with third-party service providers to develop or integrate custom applications in the next two years, the highest percentage in the region. The main benefits companies find when engaging with third-party service providers for cloud strategy implementation include an improved ability to provide better service to internal and external customers (72%) and faster delivery times for managed workload functionality (61%).

Looking ahead, 48% of companies expect a slight increase (+1% to +9%) in spending on IT infrastructure, software, and cloud services, while 10% project a more substantial increase (+10% or more).

Focus on enhanced customer service

In conclusion, Gimenez explains that businesses are embracing hybrid/multi-cloud strategies and prioritising sales and marketing effectiveness. "Cloud computing remains the most significant area of technology investment, closely followed by AI and ML. Public cloud services are favoured for their operational efficiency and accessibility, with security concerns mainly influencing the choice of cloud service providers".

"Companies are also exploring third-party assistance for digital transformation, with an emphasis on enhancing customer service and expediting workload functionality. While growth is the most anticipated economic scenario, companies remain vigilant about potential changes in the economic landscape," he concludes.