Maxxess technology selected for latest luxury Jumeirah resort

Brea, Ca (USA) and Dubai, U.A.E

Widely used in the luxury hotels sector, Efusion allows seamless integration of front- and back-of-house operations.

Jumeirah Marsa Al Arab, the newest Dubai statement resort from Jumeirah Group, is using Maxxess Efusion technology to provide feature-rich, enterprise-class access control and enable seamless integration of third-party security, safety, and a back- and front-of-house systems

The ultra-luxury five-star development, opening this year, will include 408 rooms, four super penthouses, a premium yacht club and marina with 128 berths, nine high-end villas and an extensive resort landscaped with infinity pools and beachfront at the heart of Dubai’s largest private beach. The Marsa Al Arab is located on a peninsula to the east of the iconic Burj Al Arab and Jumeirah Beach hotel. Designed in the shape of a super-yacht, the main hotel structure will complete Jumeirah’s oceanic trilogy, which includes the wave-shaped Jumeirah Beach Hotel and sailboat-inspired Burj Al Arab Jumeirah.

Jumeirah Group selected Maxxess Efusion following a competitive technology evaluation. Maxxess solutions are being used at a growing number of high-end resorts and landmark hospitality properties across the United Arab Emirates. Its feature-rich platform allows seamless off-the-shelf integration with more than 60 leading technologies including video surveillance, fire, building management systems, and site-specific applications and hardware.

Widely used in the luxury hotels sector, Efusion allows seamless integration of front- and back-of-house operations, ensuring maximum ease-of-use and operational efficiency through a single, unified platform.

The integrated Maxxess solution at Jumeirah Marsa Al Arab, implemented by Telematics, encompasses 256 controllers to manage guest doors in the hotel and penthouses, and external access for the private villas, staff entrances, gatehouses, car parks, and goods-in areas. Integration with Assa Abloy Hospitality, allowing them to use traditional credentials or personal smartphones to access hotel rooms, safety deposit boxes, and secure closets.

The surveillance system, comprising over 700 Hanwha Techwin cameras, ensures guest and staff safety, provides a full audit trail of room access, and allows services such as room cleaning to be delivered efficiently with no disruption to guests. Integration of Hanwha Techwin’s Wisenet VMS ensures uninterrupted coverage of the hotel’s interior and exterior areas, including landscaped gardens, private beach, pools, integrated leisure and wellness facilities, and signature restaurants.

Seamless integration with the Zenitel IP video intercom system, and the resort’s fire system, ensures efficient management through Efusion’s single user interface. This removes reliance on siloed systems, eliminating control room inefficiencies and gaps in security

In the event on an incident, such as a forced door, fire alarm or system health check issue, Efusion will automatically pop-up up the nearest camera views, enabling operators to visually verify the incident and initiate an appropriate rapid response.

Maxxess Efusion technology will not only enhance safety and security but also offers guests with an unrivalled visitor experience. The modular and scalable nature of Efusion also makes it easy for Jumeirah Group to address future needs, as the resort expands and adapts to changing operational requirements.

“This landmark project builds on a continuing run of success that cements Maxxess’s position as a technology leader in the luxury hospitality sector in the UAE,” commented Lee Copland, Managing Director EMEA, Maxxess.

He added: “Our simple and fair license fee structure is also ideal for large, statement developments as it lets customers mix and match best-in-breed systems, and offers a futureproof platform that makes it easy to bring new technologies online.


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