Liveaction appoints first Middle Eastern distributor

London, UK

Liveaction and Shifra shake hands on a new partnership for the Middle East Image courtesy of Liveaction

Liveaction, a leader in network performance visibility, has entered into partnership with Shifra, a leading provider of network and communications solutions. With a primary focus on the Middle East, Shifra will deliver Liveaction’s full product portfolio in addition to technical, pre- and post-sales support.

The offering will include Liveaction’s leading network performance management (NPM) solutions. Liveaction’s Network Intelligence platform transforms complex data into actionable insights, providing organisations with a comprehensive view of their network. Net Ops professionals can rapidly take action to resolve network issues at scale, increase employee productivity, and reduce business risk. Liveaction’s Live NX NPM platform enables comprehensive network observability that spans the entire network – on-premises, WAN, SD-WAN, cloud, or hybrid. The Livewire packet capture solution solves complex network events faster with forensic-level analytics that help eliminate blind spots in any network.

There’s a massive opportunity for Liveaction and our partners in the Middle East. Our partnership with Shifra not only plays an important role in our growth into new verticals and geographies, but it upholds our commitment to providing our partners and customers with end-to-end performance visibility,” said Luke Millar, International Channel Director, Liveaction.

“Partnering with Liveaction delivers on our commitment to pursue the Middle East market with the aim of helping a broad range of partners and customers take advantage of Liveaction’s network performance monitoring and security solutions to gain visibility into their networks and remediate problems quickly,” said Nour Nour, Director of Tech and Business Development, Shifra.


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