Post Covid era brings a new style of export management


It is no secret that the past year and a half has brought on multiple changes to both our daily lives and business plans. But not every change is for the negative. A Singapore firm has used this change as an opportunity to prove that sustainable growth is not just a possibility. YEM has adapted, changed, and grown during this challenging time that led many others to reassess their business strategies.

YEM takes a look at some of the markets that are growing rapidly in the present, and more importantly, how this growth is expected to increase in the future.

APAC’s growing markets

According to YEM, there are numerous studies and market surveys that agree that APAC in general is a fast-growing market. Some examples of the forecasted growth given by the company for only a few of the key segments that YEM covers include the market for video analytics, which is anticipated to multiply at a CAGR of 19.5% throughout 2021-2028.; ( the AI market is expected to rise at a CAGR of 41.60% over the forecast period of 2019-2027; and, the APAC cyber security market is expected to register a CAGR of 18.3%, during the period of 2020-2025.

YEM has made the best of this challenging new scenario, and in the past year and a half, the company’s client portfolio has risen by 35%, which they believe is testament of the great job they do at taking increasing interest in companies worldwide to invest and expand into Southeast Asia and turn it into a new reality for them.

YEM’s resourcefulness takes a positive view on the bans on international travel. They have extended their presence and now have offices in Vietnam, Indonesia, Thailand, and the Philippines, all managed from their Singapore HQ. These new regional offices also serve to manage operations in Laos, Cambodia, Myanmar, and Brunei. This expansion is also accompanied by a rapid growth of their sales team, which has doubled its size since 2019.

YEM’s value proposition in this post-Covid-19 world is centred around local presence: local executives carrying out local, in-person meetings with clients in their own languages at their best convenience. Their aim is to empower in-house Export Managers and connect them with a whole network of distributors and system integrators throughout Southeast Asia.

“The best way I can explain is that we put our own Resident and Regional Sales Managers at your company’s service; our goal is to see you thrive in a new market and we assist you in every step of the road,” adds Franco Pesci, YEM’s Founder. and CEO.


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