Brainchip appoints new CMO

Laguna Hills, Ca (USA)

Brainchip Holdings Ltd has appointed semiconductor marketing expert Jerome Nadel has joined the company as Chief Marketing Officer. Nadel will drive corporate and product marketing to support the full commercialisation of its Akida neuromorphic computing platforms.

Nadel, an internationally experienced executive in scaling and growth-stage companies, joins Brainchip from Rambus, a publicly traded semiconductor technology company. During his eight years at Rambus, he served as Senior Vice President, CMO, and General Manager of its fintech software division. He has also held senior positions at Sagem, Thales (formerly Gemalto), Option NV, Human Factors International, Unisys, and IBM.

He is also a board member of the Silicon Valley Executive Network, alongside Brainchip CEO Sean Hehir, as well as President of the Silicon Valley chapter of the CMO Club, a global community of senior marketing executives. He received a BS in Psychology from the University of South Florida and an MS in Industrial/Organizational Psychology from Kansas State University, where he was a doctoral candidate.

“Brainchip advancements in neuromorphic AI are truly transformative and will be the computational foundation of smart sensing in all edge devices,” said Nadel. “Our ground-breaking IP is commercially ready and relevant, and it’s exciting to see it being adopted and deployed by industry leaders. I’m excited to play a part in accelerating the company’s trajectory.”

“We’re eager to hand Jerome the reins of Brainchip’s corporate and product marketing, and proud to have him on the executive team,” said Hehir. “This is a pivotal moment for Brainchip as we steer the company from R&D breakthroughs to a focus on commercialisation, strategic partnerships, and profitability.”

Brainchip deploys AI at the edge in a way that existing technologies cannot. The company’s tech is both high-performance and ultra-low power, enabling a range of capabilities including on-chip, in-device one-shot learning. Brainchip’s IP can be used in a wide range of applications from industrial IoT, cyber security, and autonomous vehicles to smart sensors that offer detection of and act on visual features, odours, taste, touch, and sound.


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