SecurityWorldMarket

17/05/2024

Axis opens new experience centre in Texas

Lund, Sweden and Dallas, Texas (USA)

The ribbon cutting ceremony at the new Axis Experience Center in Frisco, Texas. Image courtesy of Axis Communications

Axis Communications recently celebrated the grand opening of its latest Axis Experience Center (AEC) in Frisco, Texas.

The new Dallas-area facility replaces the original Irving AEC location with a larger, state-of-the-art facility built to accommodate the need for a greater Axis presence in North Texas, and to better serve customers as the Axis product portfolio expands and its partner ecosystem grows. It also offers additional meeting space, with plans to expand staffing in the future.

With another Texas AEC located in Houston, the new location will serve various industries across North Texas such as defense, financial services, healthcare, and information technology, offering localised on-the-ground support and opportunities to demo innovative Axis technologies across video, audio, access control, and analytics, as well as solutions offered by Axis technology integration partners.

As an integral part of the Dallas-Fort Worth (DFW) Metroplex – and as the third most populous city in Texas – Dallas is a centre for technological innovation and hosts the corporate headquarters of approximately 6,000 companies, resulting in the DFW metropolitan economy being the fourth-largest in the U.S. Along with some of today’s most innovative companies, the new Axis AEC will integrate itself into the community not only as an economic driver, but as a technological visionary as well.

The new 15,000-square-foot AEC is double the size of the former Irving facility, and is unlike any Axis has unveiled thus far, with a completely different style and unique features including:

  • A Solutions Theater where visitors can see different Axis technologies working together under one software solution (Axis Camera Station), as well as an Interactive Solutions area where visitors can engage in hands-on learning around how Axis products actually work together.
  • An Image Usability Lab, which includes custom displays to demonstrate how Axis solutions perform under challenging scenarios.
  • A dedicated Demo Room with a large-screen video wall to review footage captured by Axis devices.
  • Analytics Alley, showcasing many of the different analytics Axis offers to enhance security systems.
  • The Partner Pavilion, highlighting third-party vendor technologies that work well with Axis products and provide solutions for difficult applications.

“Axis is excited to expand into one of the most prominent business hubs in Texas, bringing our world-class security technologies and expert support to local organizations across industries,” said Steve Stanberry, Business Area Director, South Central at Axis Communications. “We look forward to meeting and working with local enterprises to enable enhanced safety and security efforts in addition to increased business value. With this grand opening, we’re proud to further our core mission of fostering a smarter, safer world with state-of-the-art technology solutions.”

Axis, along with local partners, customers, and stakeholders, celebrated the Dallas AEC grand opening with a formal ribbon cutting on May 8. In addition, the grand opening event featured tours of the space led by Dallas-area Axis staff, as well as live country music and special appearances by Dallas Mavericks mascot, Champ, and Dallas Cowboys mascot, Rowdy.


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