The North American International Auto Show, 9th - 22nd January 2012 in Detroit is expecteing 800 000 visitors, the competition among exhibitors is knife sharp, so the professional market chief needs to show results. They need key statistics to analyse their level of success and to determine how they could improve next time around. For example, they might need to know how many visitors came to their stand, which exhibits and areas were more popular than others, how many minutes did they spend at each spot, and at what time of time of day.

“People Metrics by Mindmancer answers these and many other questions. Thanks to the fact that the exhibitor, in this case a Swedish car manufacturer, can get the answers to these questions, they can verify the result of the NAIAS and keep on improving their exhibits. Its all about outperforming the competition”, says Johnny Berlic, CEO of Mindmancer.

Mediatec has previously delivered People Metrics to both Genève and Frankfurt and now to Detroit.

“The statistical study of customer and visitor movements and behaviours has become a science in itself - an important one”, says Johnny Berlic.

“Together with Mediatec we can now deliver People Metrics on all continents. The costumer adoption has gone at a furious pace”, concluded Johnny.