Compared with the 2013 IHS ranking, Dahua Technology has made a giant leap from 6th place all the way up to 2nd with a market share of 5.6% globally, ahead of Axis, Samsung, Bosch and other major international players. When asked about how this exciting progress has been made, Fu Liquan, President of Dahua Technology believes that the company's strong approach to R&D and a progressive marketing strategy are the keys.
Having invested nearly 10% of sales revenue every year, Dahua R&D continues to innovate and refine, aiming to provide cutting edge products with high quality and performance. As a leading player in a global dimension, Dahua has established a wide and comprehensive network of sales, marketing and services; and its products are widely applied in many fields and countries, such as the Three Gorges Hydropower Plant, Six-Country Summit, Olympic venues, Shanghai World Expo, Kremlin Palace, and London Underground, as well as many others.
From compression cards and DVRs as its core business at the very beginning, Dahua Technology has now grown to a total solution provider with a complete portfolio of hardware and software, including cameras, storage devices, transmission devices, control and display products, as well as intelligent traffic systems and smart homes. According to IHS, Dahua enjoys the 4th largest market share in the network security cameras category. In 2014, Dahua will continue to focus on network cameras and a range of worthy-expectation products are on-the-go, such as 4k, fisheye, ultra-smart and light-hunt cameras. In addition, the Dahua HDCVI portfolio will be further enriched with more functions and enhanced performance.
"We've been in this industry for more than 20 years, and we are lucky that this period is the prime time for the industry, but what matters more is that we seized it," said Fu. "For the years to come, we hope by 2016, our revenue could reach $1.6 billion by refining our product lines and further looking at the overseas market. Dahua will continue to concentrate on technological innovation, not only on trends, and to lead the industry."