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23/03/2016

Fermax backs London street art project

London, UK

Yellow and black shapes - artist: Mark McClure Photo - Penny Dampier

Four years ago Fermax supported the promotion of Street Art inviting young artists to convert its headquarters into a big mural of 1,600 square metres. Since that time, the Fermax corporate building has been an international reference point for Street Art fans and now the Valencian brand is sponsoring “Paint Your London”, a street art event that aims to transform a London district into an outdoor museum.

It started on the18th March when the Waltham Forest district of London began hosting the “Paint Your London” event, a street art event when up to 20 murals were created across the borough, and signed by some of the best international artists.

This artistic proposal that took place over two days, culminated in an exciting project with Irish street artist Maser who unveiled a huge full building installation. Maser started his career in the Street Art around Dublin’s streets. Now he is well-known internationally because of big volume and urban installations and murals. In these he shows coloured geometries in a huge format which are both funny and disturbing at the same time. His street art invites the observers to reflect on its relation with the space.

Paint Your London, an event that is part of the Mayor of London’s 11 day festival called “Find Your London”, was an idea of the group Wood Street Walls. This artists collective, who is also in charge of coordinating the works, is closely involved in the human and artistic development of the district. Wood Street Walls declares that these activities “make this area shine and create conversation points. People discuss and enjoy it and they feel proud of living in the area”. From the beginning, two years ago, the collective has promoted the creation of 15 murals which will be signed by some of the most important artists as Marck McClure, ATMA, Andrew Mc Attee and STATIC, or even international stars as Conor Harrington and Phlegm.

Fermax is convinced about the transformation’s power of the Street Art. In this 2016, Fermax will promote new Street Art actions in countries where the company is strongly established such as Belgium, France and Mexico, as well as the United Kingdom.


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