Paul who joins Elmdene this month will be looking to apply more than 30 years of sales and technical expertise across the electronic security industry to his new role. Previous positions held by Paul range from working as an installation engineer to, latterly, field sales with Cooper Menvier and Honeywell Security Products.

Reporting into Elmdene's Sales and Marketing Director, Justin Roberts, Paul will be tasked with promoting Elmdene's wide array of product solutions, such as switch mode PSUs, and providing support to distribution branches, installation companies and OEM customers across North Wales and the North of England, including the M62 corridor.

Commenting on his appointment, Paul Holdsworth said: "I am excited to be joining a dynamic business like Elmdene which, as well as being respected internationally, has developed a strong reputation for the high quality of its security and fire products and the associated level of customer service that can be delivered across the UK."

Said Justin Roberts, Elmdene's Sales and Marketing Director: "Paul's appointment underlines our commitment to ensure that we have the best possible people in place in key geographical areas, with the North of the UK an important focus for us. I have little doubt, given his long track record in the industry and breadth of technical and customer facing experience, that Paul will be an invaluable addition to our sales team."