In this pivotal promotional role for Elmdene, Jo will be tasked with overseeing all ongoing marketing activity including: corporate identity, product launches, advertising, literature and website development.

A highly experienced marketing professional, Jo's relevant industry knowledge comprises 11 years with Apollo Fire Detectors Ltd as its Senior Marketing Executive. At Apollo, her work was extremely wide ranging, from co-ordinating website design to the creation of an industry-leading application guide, allowing Jo to develop the key marketing skills that will prove invaluable in her new Elmdene position.

Said Jo Chittenden, Marketing Manager, Elmdene International Limited: "I am delighted to be joining Elmdene at such an exciting time as we build-up to Ifsec. As a marketeer, undoubtedly, this high profile event provides an ideal platform to promote the wide range of high quality and innovative solutions coming on stream. The latest energy-efficient switch mode power supplies for security and fire systems and the Merlin MGD-S Graffiti Detector with its acoustic sensing technology - which has been shortlisted for an award - are likely to be standout products for us at the show."

Commented Ian Moore, Managing Director, Elmdene International Limited: "I believe that Jo's appointment is a key element in ensuring that at Elmdene as we look to build on recent growth, which has seen the business reach a turnover of £10 million, the right team is in place to effectively communicate our key product advantages, built around a strong emphasis on high quality engineering and, crucially, the delivery of favourable whole-life costs for customers."