Of his new role, Mark said: “Whatever sector of security I’ve worked in, it’s always been my aim to provide customers with the ideal solution for their requirements. That task has just become easier since Dahua has one of the widest portfolios in the industry and is emerging as an international market leader.”

Mark is enthusiastic about the Dahua range in general and is already talking to distributors about ANPR and analytics, an area in which he believes Dahua will quickly become market leaders. He embraces IP CCTV as a future-proof and scalable technology, but sees the continuing benefits of Dahua’s considerable high-definition analogue and hybrid offerings.

Denny Wang, Sales Director at Dahua UK, said: “Recruiting sales staff of Mark’s calibre is part of Dahua’s ongoing strategy in the UK. We know that exceptional people marketing a premium brand will not only increase our market share but also reinforce our reputation as a complete solutions provider. The fact that Mark began his career as an engineer means he will be of great value on major projects, where he will be able to understand on-site installation challenges and offer our customers the right surveillance solutions.”