28/03/2008
Chubb's brand ranked as number one among security companies in UK
Connecticut, U.S.
Chubb announces its ranking on the 2008 Business Superbrand list as the number one fire protection and security brand in the UK. As the highest-placed security and fire business within the rankings, Chubb finished more than 70 places ahead of Group 4 Securicor and 163 places ahead of ADT. Chubb was also rated as the 57th strongest brand overall, beating other well-established brands such as Cisco Systems, Adobe and the AA. Chubb is part of UTC Fire & Security, a unit of United Technologies Corp. (NYSE:UTX).
Companies placed on the prestigious Business Superbrands listing are vetted through a rigorous selection process that includes researching the opinions of more than 1,500 business professionals (in a survey conducted by YouGov) and close consultation with an independent council of industry experts.
"Achieving Superbrand status means that a company has a powerful, well respected and widely recognised brand," said Stephen Cheliotis, chairman of the Business Superbrands Council for 2008. "The essential components that define a Business Superbrand - quality, reliability and distinction - are all widely evident at Chubb."
"The Chubb name has been at the forefront of the fire and security industry for more than 170 years and has become synonymous with customers as a name you can trust," said a Chubb company spokesperson "To be recognised nationally and indeed internationally as a Business Superbrand is a marvellous achievement, and a great testimony to the continued commitment and dedication of our employees throughout the U.K."
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