23/02/2013
Analogue products still dominate consumer market
Wellingborough, Northamptonshire
Josh Woodhouse, market analyst and report author, comments: “Consumer analogue video surveillance equipment is primarily sold bundled as a complete system containing at least one camera and a DVR. Conversely, network cameras largely are not available in four or eight camera bundles. Whilst consumer network security equipment offers some interesting solutions it is often not an equivalent product to analogue equipment. Typically, network cameras appeal to a different type of end-user who initially installs a single camera to monitor a particular area of their home.”
Despite the difficult retail climate, the consumer market for video surveillance equipment has continued to perform well, with double-digit growth forecast for both analogue and network product categories.
Woodhouse concludes: “Many retailers stocking video surveillance equipment realise it is a growing category that has not yet reached saturation. The faster growth seen in network equipment has not cannibalised sales of analogue equipment; there is still organic growth in both product lines. For standard multiple camera installations, analogue offers a cheaper solution complete with many of the functions available from network equipment. Analogue bundles will remain fit for purpose for many consumers in the future.”