However, privacy concerns over data harvesting are projected to limit the market expansion to some extent. The growing use of voice-driven and gesture-driven navigation systems and workstations propels growth in the software and hardware segments. Furthermore, substantial development in IoT-based technologies, amplified adoption of wearable technologies, and immense growth in the use of smartphones are also fostering the growth of the market.

Emotion detection and recognition techniques are widely utilised to gauge consumer satisfaction through video evaluation and image processing. It can identify a customer's mood in a variety of demographic categories. Emotion detection using AI technology integration is also gaining significant prominence. Thus, artificial intelligence and emotion detection experts collaborate with business teams to improve the shopping experience.

One of the primary reasons fueling the expansion of the emotion detection and recognition market is the increasing need for enhanced security solutions. The need for emotion detection and recognition solutions is predicted to rise as the demand for efficient systems to monitor crowd behaviour and detect possible threats grows.

The market for emotion detection and identification is projected to witness prominent growth in the coming years due to the continuing advancement of machine learning and natural language processing. Additionally, the emotion detection and identification industry is also expected to benefit from sentiment analysis based on changes in facial expression.

Segment analysis highlights

• The software segment dominated the market with a revenue share of 66.4% in 2023.

• The gesture & posture recognition tools segment held the leading market share in 2023. This is attributed to the increasing demand for non-intrusive and non-verbal emotional intelligence, which can be effectively captured through gesture and posture analysis.

• The surveillance and monitoring segment held the largest revenue share in 2023. This is attributed to the escalating demand for advanced security and public safety solutions that leverage the features of emotional intelligence.

Key players

Some of the main players in this sector and named in the research include companies such as, Affectiva, Apple Inc., Everis, Kairos AR Inc., Noldus Information Technology, Realeyes, Sentiance, Raydiant, Skybiometry, Nviso, Q3 Technologies, Paravision, NEC Corporation, Tobii, and Cognitec Systems.