According to report authors, Marketsandmarkets, the European smart home market is being fuelled by the several determinants such as the various government incentives to increase energy efficiency. For instance, the Green Homes Grant in the UK, which encourages people to incorporate smart technologies in their homes. Moreover, the demographic trends suggest that there will be a high demand for the solutions which allow the elderly to be more self-sufficient thus relieving some pressure from the health care systems. To some extent, the smart home technologies will help the elderly to reside within their homes in a secure manner.

There has been a mix of factors such as the advancement in various technologies, the desire by most consumers to be more energy efficient, the increasing levels of security threats and the encouraging policies from the governments.

By Installation type: new installations segment to account for the larger market share in the forecasted year.

New installations rising

The new installation segment accounted for the larger share of the European smart home market in 2029. New installations involve the installation of state-of-the-art lighting systems with modern LED drivers and ballasts, sensors, switches, dimmers, and gateways. While retrofit installations do not, new installations entail complete replacement of a traditional lighting system by phasing out an existing conventional lamp and its associated controls and fixtures and the introduction of new lamps and associated controls and fixtures. A new installation transforms the whole system, resulting in an entirely different setup.

Strong sales channels

Indirect sales channels or third-party distributors hold a major share of the European smart home market in 2029. Most players in the market have strong sales channels and distribution networks to provide services to their end users. Indirect sales include the sales of smart home products through both online and offline modes. The offline sales channel comprises third-party cellular network carriers, wholesalers, retailers, and value-added resellers, whereas the online sales channel involves sales through e-commerce platforms and third-party retailers.

UK is expected to hold the second-largest share 

UK is expected to hold the second largest share of the total European smart home market in 2029. The UK government’s target of reaching net-zero carbon emissions by 2050 further drives the use of smart home technologies that help minimize energy consumption and carbon emissions. Cities such as London, Birmingham, Manchester, Edinburgh, Leeds, etc. have a high adoption rate due to local smart city projects and emerging interest in smart home technologies. In terms of adoption towards smart homes, it has been London in the UK that has been leading the way, with ~50% of households having access to some kind of smart home devices.

Key players

The key companies in European smart home market, according to the research, include Johnson Controls, Honeywell, Schneider, Siemens, Assa Abloy, Amazon, Apple, Resideo, Bosch and ABB.