SecurityWorldMarket

18/11/2020

Professionally monitored households look to enhance systems

Addison, Tx

Image courtesy of Parks Associates

41% of monitored households with professional monitoring plan to upgrade their system in the next six months

Security research from Parks Associates finds Covid-19 is a key factor driving households with security monitoring to upgrade their syste - 41% of monitored households with professional monitoring plan to upgrade their system in the next six months and an equal share plan to self-install an add-on device, with the majority citing the pandemic as a related factor. The most popular add-on devices among these monitoring households are video cameras, smart lighting and video doorbells.

International research firm Parks Associates recently featured the new consumer research and insights from industry leaders in connected home and IoT at it Connections Conference, earlier this month. The virtual conference, sponsored by Alarm.com, covered the smart home, featuring consumer research and executive insights as well as the market shifts caused by the Covid-19 pandemic.

“Covid-19 has put a focus on the home environment for consumers and increased interest in use cases enabled by smart home solutions, and US broadband households with professional security monitoring are a leading segment in the adoption of smart security devices, specifically security cameras, security lighting, and video doorbells,” said Elizabeth Parks, President, Parks Associates. “This influx of connected products and services will need a solution that can intelligently connect and control all these points in the household. We look forward to insights from Alarm.com and other market leaders about advances in AI and applications that can enhance the user experience.”

“With smart home technology and connected devices continually improving, it’s no surprise that many people are looking to upgrade their existing systems,” said Anne Ferguson, VP of Marketing at Alarm.com. “Analytics and computer vision, especially, are broadening the applications and abilities of today’s systems. Affordable, professionally monitored solutions that are managed through a unified platform offer integrators increased customer loyalty, recurring upsell opportunities, and long-term RMR growth.”


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