Unlike other systems that require costly cabling, BLE relies on battery-powered beacons. Because these beacons are easy to install and relocate, companies can quickly deploy a tracking system without disrupting daily operations. This approach enables businesses to scale their indoor location services up or down to meet immediate needs.

The growth of the BLE indoor location market is driven by the widespread availability of Bluetooth on smartphones, as every modern mobile device supports this technology. This eliminates the need for specialised hardware tags in many consumer-facing applications. Another key driver is the improved accuracy from updates such as Bluetooth 5.1 Direction Finding, which enable more precise tracking. Additionally, the low power consumption of BLE devices ensures long battery life.

Services segment expected to see fastest growth rate

The services segment is expected to grow the fastest during the forecast period. It includes deployment, consulting, and system integration. Although BLE hardware is relatively simple, deploying thousands of beacons in a large facility requires careful planning. Companies need experts to place beacons correctly for optimal signal coverage. They also require ongoing support for software updates and battery management. As a result, many organizations prefer managed service contracts rather than managing the system internally.

Largest application remains asset tracking 

Asset tracking remains the largest application for BLE technology because BLE tags are affordable, enabling them to be placed on a wide range of items. Hospitals use them to track wheelchairs and infusion pumps; warehouses use them to monitor pallets and inventory. Real-time visibility into item locations helps businesses reduce theft and loss and saves time employees would otherwise spend searching for misplaced items.

Major players

The Marketsandmarkets report profiles key players such as Zebra Technologies, Cisco, Inpixon, HPE, Pointr, HID Global, Mapsted, Blue IoT, Infsoft, Situm, Navigine, Locatify, Realtrac International, and Anantics amongst others.