Arlo's paid subscribers have grown more than ten-fold over the last five years, and its user base is generating over $275 million in Annual Recurring Revenue (ARR), an accomplishment that few companies have achieved in less than six years. Through an outstanding user experience and stellar service, Arlo also enjoys superior customer retention with the average customer staying with Arlo services for more than 7 years. And according to the company, its monthly churn rate is among the best compared to consumer subscription peers.
"Arlo has achieved world-class metrics for any type of subscription service business, furthering our position as the market leader in smart security," said Matthew McRae, CEO of Arlo Technologies. "Arlo's unparalleled subscription growth and impressive customer retention rate is a testament to the power of our service business and the advanced AI capabilities helping us win and retain subscribers. It is extremely rare for a consumer SaaS company to achieve the level of ARR growth Arlo has in this short of time, and we have no intention of slowing down."
Driving Arlo's success is its scaled, secure and sophisticated platform with groundbreaking AI capabilities that provide exceptional smart security experiences for users and strategic partners. The Arlo SaaS platform is the culmination of a decade of work, featuring Arlo Intelligence at its core - a high-performance smart security AI engine. Arlo Intelligence is one of the most advanced AI models available in the security market, providing real, tangible value to users. With robust detection and recognition engines, the Arlo platform processes video, audio and environmental events to create specific alerts and system triggers, allowing for faster response to potential emergency events, while filtering out noise and insignificant activities.