ADT’s President and Chief Executive Officer Jim DeVries said, “It’s a great time for ADT. After several years of progress reshaping our company, we are well-positioned to accelerate our growth. Our customer-focused strategy creates even more reasons for customers to choose ADT, stay with ADT and spend more with ADT, driving double-digit revenue growth and significant long-term shareholder value.”

DeVries continued, “With the right mission and a clear strategy and plan in place, ADT is the only scaled player positioned to capture the next wave of growth in the security, smart home and residential solar markets. Our pledge is to be safe, smart and sustainable, both for our customers and for our investors.”

At the event, ADT revealed its evolved mission – Safe, Smart, Sustainable – which is designed to reflect how the company meets consumers’ expanding safety needs.

Long-term strategy

ADT presented its long-term strategy to grow across its consumer and small business, commercial and solar segments. The strategy builds on the growth momentum provided by the company’s Google partnership and its commercial and solar businesses.

ADT is building ADT+, a next-generation smart home security platform. In addition, ADT expects to offer bundled services that provide greater customer choice and flexibility, bringing together smart home security and energy management as well as mobile and vehicle security and smart aging products.

ADT is also investing in its core monitoring capabilities, designed to improve alarm handling times and reduce false alarms while helping to protect customer data and privacy with encrypted and patented methods.

In addition, the company is modernising its customer experience with the planned introduction of flexible installation options, like “do-it-with-me,” no-contract options, e-commerce and retail sales, as well as virtual service, which reduces the need to send a technician into the home.

Long-term financial goals

ADT believes this strategy will create sustainable, long-term revenue and earnings growth and significant free cash flow. As part of the investor event, management provided 2025 financial goals including an aim to reach $10 billion total revenue, representing approximately 15 percent compounded annual growth; and, approximately $3 billion adjusted EBITDA and more than $0.50 earnings per share;  $3 billion cumulative adjusted free cash flow from 2022-2025; and a commitment to debt reduction of $1 billion versus year-end 2021.