In-Store Analytics - empowered decisions with store traffic data

In-Store Analytics provides retailers with valuable insights on store traffic for improving operations, customer engagement and sales. As part of the solution, Bosch IP panoramic cameras are installed to provide high visibility of the retail floor. The cameras use on-board Intelligent Video Analytics to create position data of shoppers’ movements.

This data is then sent direct to the Cloud where it is further processed. Position data is mined into performance results and visualizations that are shared with the retailer through customized web interfaces for merchandisers and operations managers.

Optimized merchandising decisions based on real-time customer behavior data

Sales of retail products often depend on their placement within the store and at what point shoppers see them on their journey across the retail floor. This information is critical to improve merchandising floor sets, yet often unavailable which leaves merchandisers working based on point of sale data - no direct indicator for merchandising performance as it is influenced by many other factors.

The In-Store Analytics Merchandising Module provides dedicated tools, which help the retailers gain actionable insights into how customers engage with fixtures and product placements in store every day. Like this, they can monitor merchandising performance, uncover high and low performing concepts, inspire improvements and measure their impact real time.

Amplified customer service based on real-time customer traffic data

Excellent customer service can set a store apart, helping increase loyalty and sales. Planning the right level of staffing is essential to achieving service excellence, yet it can be difficult to plan for peak times without the proper tools and information.

The In-Store Analytics Operations Module provides operation managers with reliable customer traffic data, which help to ensure sufficient staffing during peak times and to continually optimize the quality of customer service.

For more information about Bosch's in-store analytics, please click here.

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