The opening is part of a long-term expansion plan designed to bring Nedap closer to its US end-customers and partner network. The US presence enables Nedap to shift its focus from servicing global accounts to successfully partnering with national American accounts. Dannie Klompsma has been appointed Area Director North America to shape and extend the US operation.

Setting up this US office is the initial step towards establishing a full American headquarters for the retail division. The headquarters will include sales, engineering, marketing and a partner training center to provide partners with maximum local support and business resources.

“It is essential for Nedap to be closer to the market and our partners to really make a difference in the US retail market,” Dannie Klompsma explains. “After several years of continuous growth in the US, we decided to establish a logistic hub in Boston in 2013, in addition to our hubs in Europe and Asia. This US office is the next major milestone in our commitment to the US market."

Nedap’s portfolio for the American retail sector consists of loss prevention and stock management solutions. The solutions enable retailers to optimise their in-store merchandise availability and permanently reduce losses caused by customer theft, internal fraud and administrative errors. Nedap develops hard- and software in the field of RF- and RFID-based electronic article surveillance (EAS), RFID-based stock management, visitor counting and access control. All Nedap solutions can be managed and monitored remotely. These features offer more insight and control on headquarters level to retailers.