SecurityWorldMarket

05/03/2019

Forward thinking approach in the Middle East for Nedap

Groenlo, The Netherlands and Dubai, U.A.E

Jochem van Ruijven, Managing Director at Nedap in the Middle East says: “People work with real vision in the Middle East and the countries make everything available to turn vision into reality."

By using augmented reality at the Intersec show in Dubai recently, Nedap was able to stand out in the way that it showcased the company's latest innovations such as its vehicle identification platform and the upgraded Mace platform. It is an approach that enables people to see how this technology works in real life, and a factor the company believes will help Nedap to continue its growth in this region.

Nedap’s growth in the Middle East has been strong among governments and the oil and gas industry. In particular, according to the company, it leads the market in this region for automatic vehicle identification, using long-range readers. Its technology secures the world tallest tower the Burj Khalifa, for example, but is also used for much smaller applications such as parking at residential buildings.

Another key development shown at Intersec was Nedap’s upgraded Mace platform. During the event, Nedap presented the latest features of the mobile access control platform that included improved credential management and user communication. Additionally, the upgrade means organisations can now use MACE to create their own apps using the new Mace App SDK.

When asked why the Middle East is renowned for adopting innovation early, Jochem van Ruijven, Managing Director at Nedap in the Middle East says: “People work with real vision in the Middle East and the countries make everything available to turn vision into reality. An example of this is that in 2018 the King Abdullah Economic City in Saudi Arabia and our partner Secutronic won an Intersec award using Nedap’s smart security technology. It’s a gated smart city that’s protected by access control, but where you can travel freely using Nedap’s smart security. The technology helps rather than hinders you.”

He goes on to explain why it’s so important for Nedap to be at Intersec Middle East: ‘If you want to mean anything in the security business in the Middle East, you have to be at Intersec. For us, Intersec has been incredibly important over the years. We’ve increased our presence here year on year and, as a consequence, our business has grown in the region. It’s not just about meeting customers, it’s about networking and exchanging knowledge with your technology partners and system integrators.”


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