SecurityWorldMarket

12/02/2014

Vivotek awarded top 10 most influential brand in China 2013

Taipei, Taiwan

Vivotek has been listed as one of the top 10 most influential smart HD camera brands in China for 2013.
The brand selection activity is co-sponsored by China Public Security Publisher, CPS, World Brand of Security Products, and China Public Security Research Institute Limited. The purpose of this listing is to acknowledge the innovative technology and products of China's security companies, and the importance of brand value for these companies in achieving continuous development and sustainable operations.

Founded in 2000, Vivotek is a technology-oriented company that believes it has an outstanding R&D team, specialising in the R&D of sound and image compression processing technology, multimedia communication, and system-on-chip. Brand management has proven to be substantially beneficial for businesses to achieve sustainable growth and development. Thus, in 2003, Vivotek launched a global management plan for the brand. The strategic layout of Vivotek’s brand management is centered on providing products with high resolution, high quality, and high performance, all within a reasonable price range. Supreme, a series of professional high-end products, was launched in 2011 to further reinforce the market position and reputation of Vivotek. Numerous years of effort in brand establishment enabled Vivotek to minimize the impact of global financial crisis, thereby continuously expanding sales and further solidifying Vivotek’s beliefs for brand management and increasing resource investment.

The 2013 Top 10 Most Influential Brands organised by China Security used numerous indicators to evaluate and rank famous security brands worldwide. The evaluation standards stipulate that nominations must be a declared brand without an infringement of intellectual property rights and have annual sales that exceed RMB 30 million; a legally registered trademark; possess advanced, reliable, and innovative production technology; outstanding product quality; a comprehensive after sales service system; and high customer satisfaction.

The Executive Vice President of Vivotek, Steve Ma, stated that, “I hereby represent Vivotek to extend a special thanks to the support and encouragement provided by the organisers and referee. Receiving this extraordinary honour and gaining recognition for brand management at the start of a new year inspires Vivotek to continue our endeavours in creating a brand and establishing a secure foundation for the domestic market. With the corporate philosophy of Integrity, Care, and Innovation, Vivotek will continue to take on challenges from the market and enhance brand management to expand our presence in China and the global market."

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