SecurityWorldMarket

14/05/2018

Turbulent times ahead for US alarm monitoring market

New York, NY (USA)

American Market for Remote Monitoring Services

The residential alarm monitoring market in the Americas region reached $12.5 billion in 2017 and is forecast to grow to $13.7 billion in 2018, but latest analyst insight from Blake Kozak at IHS Markit shows that the traditional alarm monitoring market will gradually be superseded by web connected systems.

Kozak believes that despite the increased pressure from do-it-yourself (DIY) systems, the professional alarm-monitoring market is expected to thrive over the next five years, as connected systems supersede traditional alarm-monitoring systems. Traditional alarm monitoring in the Americas region is expected to continue to expand in 2018, but it will start to decline in 2019, as more systems are converted into web-connected offerings.

Although security providers will continue to make up more than 80 percent of monitored systems through 2022, MSOs and DIY installations will begin to erode market share. This erosion is especially evident with MSOs, because over the next couple of years more MSOs in North America are expected to launch private systems outside the former Icontrol Networks platform, which was recently acquired by Comcast. According to the research, multiple-system operators (MSOs) comprised about 6 percent of professional monitored-security accounts in 2017, but they will account for nearly 14 percent of the market in 2022.

The evolution of the alarm-monitoring market, from professionally monitored systems to connected systems, is partially driven by MSOs. Collectively, MSOs and professionally monitored DIY systems — such as Frontpoint and Livewatch (now being rebranded and folded into Brinks Home) — will account for 20 percent of professional alarm monitoring in 2022. In fact, MSOs in North America will be equal to half the total residential monitoring market in the Europe, Middle East and Africa (EMEA) region in 2022. The cable companies will accomplish this market growth through deep integrations with their existing platforms. Although combining television, internet, telephone and security is a natural transition for MSOs, some companies have struggled to gain share, but Comcast has been the exception, controlling 78 percent of MSO monitored accounts in the United States in 2017.

Since the systems provided by the DIY market and MSOs are mostly connected, security providers must continue to innovate and educate dealers, in order to convert existing accounts and demonstrate competitive value for new accounts. As a result, moving customers from a connected system with interactive security functions, to a full home automation system, will be the biggest hurdle to overcome.

Home automation systems made up 32 percent of all connected systems in 2017. As consumer education grows, and as value-added services become ubiquitous, it is likely the number of professionally monitored home automation systems will surpass the number of interactive systems by 2026. With 27 percent of home automation accounts in the Americas region, Vivint is leading the trend toward home automation for professional systems.


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