SecurityWorldMarket

28/07/2021

Pyronix refreshes brand and celebrates 35 years

Rotherham, South Yorkshire (UK)

2021 marks the 35th anniversary for Pyronix, and to represent the continued progression of the business over time and its commitment to delivering innovative product solutions and outstanding customer services, the customer will be refreshing its branding over the coming the few months.

In May 2021, Pyronix released news of its new logo as part of an ongoing programme of activities, aligning the brand with its long heritage and status as a leading player in the UK and Ireland (UK&I) security markets.

Pyronix Marketing Director, Laurence Kenny explains further about the concepts behind the brand refresh. "We want our brand refresh to communicate our strong position within the UK&I security markets. By updating our branding, we’re reaffirming what we stand for as a business including customer focus, product innovation and support, and British design and manufacturing. With 35 years British heritage in manufacture and design within the security industry, we’re a brand our customers can continue to trust, as they go into the future of their businesses with us."

According to Laurence, the new branding is designed to "show evolution, not revolution" and demonstrates that the team has brought their customers along on the journey with them as they introduced new technologies and innovations to the market.

"The new logo and branding introduces a fresh and dynamic look – demonstrating our heritage in the UK&I and long trusted brand equity we’ve built within the market," says Laurence Kenny. " This is really reflected in some of our most recent initiatives that we’ve introduced. In the last 12 months, Pyronix introduced ‘Growth Acceleration with Pyronix’ (GAP), which was designed with time-pressured installers and system-integrators in mind.

Focused across three key areas of Revenue, Knowledge and Brand, the initiative offers professional installers tailored support where their business needs it. Whether it’s learning and building a profitable recurring revenue model with our Cloud services, increasing their knowledge through our various webinars and Training On-Demand (TOD) initiatives, or helping with their branding and marketing, GAP has everything professional installers need, with easy access to free support services that will help their business to thrive."

He explained that over the coming months customers can expect to see changes to the website, packaging, marketing materials and literature, all with the same overarching values of supporting installers through marketing.

In 2016, Pyronix became part of the Hikvision Group of companies, and it operates from five sites in the UK with over 230 people. The manufacturing unit in Rotherham, purpose built in 2015, produces the majority of Pyronix’ products.


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