SecurityWorldMarket

07/02/2021

Pyronix recognised for customer care initiative

Rotherham, South Yorkshire (UK)

In an unprecedented year, Growth Acceleration with Pyronix (GAP) has proven to be one of the industry’s best customer support services.

Having already been named the Manufacturer/Distributor Training Programme of the Year at the PSI Premier Awards, the company also received further recognition with its nomination for Customer Care Initiative of the Year, at the highly-coveted Security & Fire Excellence Awards 2020.

“We’re proud to have received this nomination for our GAP initiative. This year’s been a big challenge for everyone and to see our hard work to support and care for our customers throughout it recognised in such a way, is a fantastic achievement,” Laurence Kenny, Pyronix Marketing Manager, said.

GAP raises the customer’s awareness to the entire Pyronix service portfolio; providing all the tools they require to support their business in three key areas: knowledge, revenue and brand.

In light of the Covid-19 pandemic, the business focused on supporting customers in any way possible; accelerating the launch of our GAP initiative by 3 months from summer to the end of March, to coincide with the first lockdown.

Recognising that for large parts of the year installers have had to cease working, been furloughed and seen a dramatic reduction in demand, and Pyronix wanted to make customers aware of all the training avenues available, as well as everything else GAP puts at their disposal to help their business reach its full potential.

As a result, the company increased  monthly webinars by over 550% and launched a Training On Demand platform, which allows installers to train and learn at their own pace at any time they can.

Since launch, the strategy has proactively reached out to over 5400 installers, trained over 3500 installers and issued over 1700 TOD (Training On Demand) certificates, all within 19 weeks of launch.

Meanwhile, customised literature requests increased 167%, with a 49.7% increase in companies requesting them, while company artwork requests experienced an 82.1% increase from new companies.

“It was absolutely essential throughout 2020 and the Covid-19 pandemic, that our customers knew we are still there for them,” Laurence said.

He continued: “We wanted to give them a proactive focus while they may not be installing. GAP gave them this and allowed them to improve not only their product knowledge, but their business as well.

“Whether training, increasing their brand visibility with customised products, literature and videos, or adapting a recurring revenue model, GAP has given our customers the tools to improve for when they returned to work.

“To have GAP recognised by being voted the Manufacturer/Distributor Training Programme of the Year by industry professionals at the PSI Premier Awards and then to be nominated for this highly coveted award as well means everything to us, for all the effort that’s gone in to supporting our customers, while dealing with this situation.

“Congratulations to the winners and a big thank you to all our customers, as well as everyone at Pyronix for their hard work, dedications and support throughout 2020.” concluded Laurence Kenny.


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