SecurityWorldMarket

28/10/2014

Physical security $120B and growing

Northampton, UK

Strong market demand in an increasingly competitive physical security equipment and services industry is still driving overall revenue growth in all global regions, according to the latest report from IHS Inc.

This market reached $120 billion in revenue during 2013, a 10.8% increase in market size compared to 2012, and according to senior analyst at IHS, David Green, the report has produced some particularly interesting key facts.  For example, the USA remains the largest country with over $6.5bn spent just on equipment, but China is getting closer to the number one ranking each year.  In addition one in every $5 spent on physical security equipment in Asia is for a government building, not including other state-led facilities and installations such as airports or infrastructure.  The report also finds that no single company holds a market share greater than 5% for the physical security equipment and services market globally.

As global economic conditions continue to improve and budgets slowly increase, the physical security industry continues to perform strongly across the world.  Growth in the number of projects employing different types of physical security equipment as a single solution is also increasing, often managed through the same platform.

Service-based offerings are proving popular in the Americas market as manufacturers and service providers look to bridge the gap between consumer-style business models and professional standard services.  Markets such as Video Surveillance as a Service (VSaaS) or Access Control as a Service (ACaaS) only account for a small proportion of total revenue right now, but are expected to see some of the highest growth rates over the next five years.  IHS already sees this convergence in the supply market too – with telecommunications companies taking a greater interest in the security market.

The EMEA market is much more evenly spread across all equipment and service types – although it shares more similarities with the American market than with Asia.  Equipment spending is particularly spread across different technology types, for example Entrance Control accounts for almost a quarter of all physical security equipment revenue, higher than any other region.

Asia remains the fastest growing market in the world and has very different end-user patterns and requirements.  The equipment market in particular has a strong focus on video surveillance, where 17% of all revenue spent on physical security equipment & services in China during 2013 was on video surveillance equipment – often coming through large, government-funded schemes or projects.

Whilst global revenues for physical security equipment and services continue to increase, any expectations that the security industry supply market would start to consolidate appear premature.  The top 15 manufacturers and service providers accounted for only 22% of the global market in 2013 – a decrease of 3% on just 12 months earlier.  Furthermore, no single company can boast a market share above 5%, proving the fragmented nature of this growing industry and the high levels of competition.

One developing trend in this competitive environment is the rise of Asian-based manufacturers gaining market share outside their domestic markets.  In 2013, 4 of the top 10 equipment manufacturers globally were based in Asia.  Companies that have performed strongly in their domestic market and have improved product quality are now starting to expand to new markets.  This is a trend that IHS expects to continue, driving increased price pressure in the American and EMEA markets over the next few years.

However, any price pressures are not currently strong enough to outweigh the increases in general market demand, meaning that the overall market for physical security equipment and services is expected to continue with strong growth for the foreseeable future.

The IHS report "Physical Security Equipment & Services – 2014” combines annual product revenues for the following equipment types: Video Surveillance, Access Control, Intruder Alarms, Perimeter Security, Entrance Control (Pedestrian & Vehicle), Consumer Video Surveillance, Thermal Cameras and Wireless Infrastructure; and service revenues assigned to: Video Surveillance as a Service (VSaaS), Access Control as a Service (ACaaS), Remote Monitoring Services and Security Systems Integration.


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