People counting industry set to hit over $2 billion by 2029

Northbrook, Il (USA)

According to the latest figures from research company, Marketsandmarkets, the people counting system market is projected to grow from USD 1.2 billion in 2024 and is expected to reach USD 2.1 billion by 2029, growing at a CAGR of 11.6 % from 2024 to 2029. Increasing adoption of people counting systems in smart cities for traffic management and infrastructure planning, is driving the market for people counting systems.
Researchers found that smart cities are increasingly using people counting systems to track pedestrian flow and traffic patterns. Hence, this data aids in improvement of traffic management, public transportation routes are optimised, and planning for future infrastructure projects are established.

End user transport market shows strong growth

Transport hubs such as bus terminals, airports, and train stations require efficient management of passenger flow. People counting systems help monitor and analyse passenger movement, leading to better scheduling and reduced congestion. These systems help provide accurate counting systems and assist in monitoring crowd levels in real-time, which is critical for maintaining safety and security in transportation facilities. This helps in preventing overcrowding and ensuring swift evacuation during emergency.

Infrared beam technology comparatively cost effective

Infrared beam systems are a relatively low-cost solution compared to other technologies like video analytics or thermal imaging. This makes them a cost effective solution for budget-conscious businesses. Moreover, these technologies are simple to install and require minimal maintenance and function well in various lighting conditions and are not affected by rain or dust, unlike some other technologies making them ideal for a variety of applications.

Bidirectional systems offer particular opportunities in retail

The use of bidirectional systems is crucial for optimising staffing levels and monitoring queues in order to improve the customer experience. They enable businesses to track people's flow through different areas in order to analyse space utilisation. Specifically, the retail sector, in particular, benefits from bidirectional people counting as it helps in evaluating store performance, analysing conversion rates, planning marketing campaigns and for effective space management and security purposes.

North America leads the way through major retailers

The North American countries are increasingly adopting new technologies, such as IoT and AI in retail stores and transportation which is responsible for the growth of the market in the region. The region has technologically advanced retail stores, shopping malls, supermarkets, stadiums, banks, and other sectors. For instance, Walmart Inc., CSV Health, Lowe’s, Home Depot International, Inc., and The Kroger Co. have a strong presence in North America. Giant retailers, such as Walmart, have approximately 8,200 retail stores in North America

Key players

Some of the leading players in the people counting system market, and mentioned in the research include companies such as, Axis Communications,  Axiomatic Technologies, Dilax Intelcom, Eurotech, Footfallcam, Hikvision, Hella Aglaia Mobile Vision, IEE Smart Sensing Solutions, Iris-GmbH, Irisys, Retailnext, Sensmax, Sensormatic, Vivotek, V-Count, Clever Devices, Countwise, Delopt, Density, Infodev EDI, Inkryptis AI, Sensource, Teledyne, Traf-Sys and Xovis. 


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