The researchers suggest, that the region is rapidly shifting toward AI-enabled cameras, intelligent video analytics, and cloud-based management systems to enhance real-time monitoring and threat detection. Expanding smart city initiatives, upgrades to transportation and critical infrastructure, and increasing risks related to crime and cyber-physical threats are further accelerating demand.

Software to register the highest growth

By offering, the software segment is expected to record the highest CAGR, driven by rapid advancements in AI-driven analytics, cloud-based management platforms, and growing demand for intelligent, automated security systems. Organisations across retail, transportation, BFSI, and critical infrastructure are increasingly adopting video management software (VMS) with capabilities such as real-time video analytics, facial recognition, license plate recognition, behaviour analysis, and anomaly detection to enhance situational awareness and reduce manual monitoring. The shift toward cloud and hybrid surveillance models is also accelerating software uptake, as businesses seek scalable, subscription-based solutions that lower hardware dependence and simplify remote access. Integration with IoT devices, cyber security enhancements, and compliance with stricter data protection regulations further elevate the need for advanced software.

Retail vertical increasingly reliant on intelligent video

Based on vertical, the commercial segment held the largest market share in 2024, due to strong demand for advanced security, loss prevention, and operational intelligence across retail, banking, hospitality, offices, and large commercial complexes. Rising concerns over theft, fraud, and workplace safety are prompting businesses to deploy high-resolution IP cameras, AI-driven analytics, and integrated access control systems. Retail chains are increasingly relying on intelligent video tools, such as heat mapping, queue management, and customer behaviour analytics, to enhance both security and business performance. The rapid growth of e-commerce warehouses, data centres, and logistics hubs also fuels the adoption of video surveillance for asset protection and process monitoring.

Large scale deployments across the US

The US is projected to register the highest CAGR during the forecast period, due to rapid advancements in technology adoption, strengthened security mandates, and aggressive modernisation of public and private infrastructure. Increasing concerns around crime prevention, national security, and cyber-physical threats are driving government agencies and enterprises to invest in AI-powered cameras, intelligent analytics, and cloud-based surveillance platforms. Large-scale deployments across airports, schools, transportation systems, and critical infrastructure supported by federal funding and security regulations continue to accelerate growth. The US is also leading the expansion of smart city initiatives, integrating connected surveillance networks for real-time traffic control, emergency response, and urban safety.

Key players

Some of the key companies operating in the market, and mentioned by the researchers, include Motorola Solutions, Teledyne Technologies, Honeywell International, Eagle Eye Networks and ADT, amongst others.