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27/02/2021

Iloq continues Raikkonnen F1 sponsorship for 2021 season

Espoo, Finland

Kimi Raikkonnen will wear his Iloq branded helmet for the 2021 F1 season due to start in Bahrain in March.

Finnish digital locking innovator, Iloq, will be continuing its partnership with the former Formula 1 world champion, Kimi Räikkönen for the 2021 season.

Driving again for the Alfa Romeo Racing Orlen team, Kimi will put on his Iloq-branded helmet after the winter break when pre-season testing begins in Bahrain in March.  Iloq has partnered with Kimi since 2019. Over the last two years, Iloq has continued its significant growth path and has expanded its business into many new countries and markets.

“Kimi’s time and commitment to Iloq has been instrumental in helping us boost our visibility and reseller and customer base. He has been a good driver of the brand building of the company and has enhanced our reputation as a leader in the digital locking industry. We will continue to leverage this success to achieve further growth outside Europe, fulfill our plans for expansion in the East, West and Middle East and take the benefits of our solutions to new customers, partners and stakeholders on a global scale,” explains Joni Lampinen, Chief Marketing Officer, Iloq.

“The cooperation with Iloq has been very smooth. Due to 2020’s unusual circumstances, my activities focused on virtual events, business networking and enabling the company to create marketing communications and digital content. I am looking forward to the year ahead, hopefully to meeting a lot of their customers and partners again face-to-face during race weekends and helping them become well known worldwide by taking the message of the benefits of digital locking everywhere,” states Kimi Räikkönen.


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