Idis targets growth in Middle East

Dubai, U.A.E

Harry Kwon, General Manager, Idis MIddle East & Africa

Significant growth trends are emerging in the Middle East video surveillance market and Idis aims to be driving the sector forward at Intersec, Dubai 20-21 January 2019, with a number of targeted technology innovations for end-users and integrators.

The company has reported double digit sales growth year-on-year since opening its Dubai office in 2015 and the last year has been its fastest growing yet.

"The Middle East is a particularly important market," says Harry Kwon, General Manager of Idis Middle East and Africa. "This is due to a convergence of factors including strong demand for greater operational efficiency and lower on-going costs combined with the need for compliance with more rigorous standards in jurisdictions across the region."

“The sector has definitely moved up a gear over the last 18 months, both in how much users expect from their video systems and in what integrators are able to offer.”

"Value is important," adds Kwon, "but there’s also a clearer understanding of where value actually comes from: easy to install, secure, low-maintenance systems that offer more features – including AI, automation and analytics – allowing users to drive operational efficiency across the extended lifetimes of their systems."

Fully in tune with these market drivers Idis has confirmed important product releases for the show, some of which are described below.

It is expected that the biggest draw for Intersec visitors will be the latest version of Idis Deep Learning Analytics (IDLA), which is an exciting advance in video analytics that is more accurate, faster, and more scalable than many existing offerings. IDLA provides agile object detection and classification (for example people, cars, and bicycles), intrusion and loitering detection, and intelligent search—all adapted to fit a 16:9 ratio. According to the company, the IDLA offers unrivalled accuracy, thanks to its advanced deep network architecture.

To deliver the power of the Idis deep learning to a wider range of customers IDIS will also introduce its DV-2116, AI in the Box at the show. The new DV-2116 is a cost-effecttive, pre-built device that comes with the graphical and processing power to handle up to 16 channels. AI in the Box eliminates the need to upgrade processing power. It is simple to set up and use, with no calibration required: users simply set the region of interest and sensitivity. The DV-2116 lets users benefit from both standard and advanced analytics through a simple licence fee.

A new camera range, the 4000 series, will also be showcased, offering important extra value and features compared to the popular Compact Solution but still maintaining competitive pricing. The new 4000 range includes domes and bullet cameras, all benefiting from IDIS Smart Failover protection against data loss, two way audio, alarm in and out and low light enhancement.

Together these advances offer the Middle East’s end-users, installers, consultants and distributors new levels of system-building flexibility, along with significant cost advantages and enhanced security, says Harry Kwon.

There is also much more awareness about the vulnerabilities around network security, Mr Kwon adds, “Cybersecurity and hacking continue to make headlines across the world. And customers are justifiably asking more questions when it comes to network security. At Intersec we expect visitors to be looking for a video partner they can rely on and one that has cost-effective AI solutions that can be applied to real world challenges in a way that delivers tangible benefits.”


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