Earlier this week, the research firm hosted its Connections virtual roundtable, Intelligence Over Hardware: Security Meets Smart Tech, in partnership with Ubiety Technologies, to discuss strategies for security providers to differentiate their offerings by leveraging AI and software-driven solutions that can accurately interpret and respond to real-world conditions.

The Roundtable featured Keith Puckett, Founder and CEO of Ubiety Technologies, and executives from ADT, Brinks Home, Evolution Digital, and Hotwire Communications. The discussion highlighted Parks Associates' security and monitoring research and addressed how advanced AI technologies are unlocking new value and ensuring relevance and value for the next generation of security solutions.

“Technologies like intelligent presence detection, contextual awareness, and adaptive learning transform traditional security systems into smart, responsive platforms that anticipate user needs, reduce false alarms, and deliver expanded and new experiences,” said Elizabeth Parks, President & CMO, Parks Associates. “AI-driven security platforms empower monitoring centers and dealers to serve customers better and minimize unnecessary use of emergency response teams.”

"Customer expectations in residential security are evolving fast — and presence intelligence is set to become the cornerstone of value for the next generation of buyers,” said Keith Puckett, Founder and CEO of Ubiety Technologies. “Ubiety is leading this shift with an AI-powered platform built for the future. We're not just adapting to change — we're defining it, as we set our sights on empowering the next 30 million homes with smarter, more intuitive security."

Elizabeth Parks, President & CMO, Parks Associates, will moderate the panel, featuring leading executives in connectivity and security solutions from companies including Ubiety, Brinks, SVP, ADT and Evolution Digital.

Consumers and industry are embracing AI applications that provide greater context and can deliver faster and more reliable responses. Parks Associates research finds 40% of US internet households value the ability in an AI-powered smart home application to know and notify them when an unknown person approaches their home.