SecurityWorldMarket

11/02/2018

Hanwha and ADI embark on Pan-European training alliance

Chertsey, Surrey (UK)

Simon Middleton, Marketing Director of ADI’s Europe, Middle East and Africa businesses

Hanwha Techwin Europe has teamed up with ADI Global Distribution to create a Pan-European marketing campaign to raise awareness and highlight the advantages Wisenet cameras, recording devices and video management software offer to installers and system integrators.

The two companies will conduct a wide range of marketing activities including live demonstrations of the comprehensive range of Wisenet video surveillance solutions at roadshows and seminars, the placement of advertisements in leading European electronic security publications and the production of bespoke direct mail communications and eNewsletters.

“This is our first Pan-European marketing initiative with Hanwha Techwin,” said Simon Middleton, Marketing Director of ADI’s Europe, Middle East and Africa businesses. “Our decision to do so reflects the value we place on the relationship formed between our two companies. It also demonstrates the confidence and trust we have in the ability of Wisenet products, many of which benefit from innovative technology unique to Hanwha Techwin, to provide installers and system integrators who source video surveillance solutions from ADI Global distribution with a competitive edge.”

The marketing campaign, which will be implemented across all countries in Europe where ADI Global Distribution is working in partnership with Hanwha Techwin, will primarily be focused on educating the market on the benefits of Wisenet X cameras. These 2MP and 5MP models are supercharged by the most powerful chipset ever incorporated into a full camera range, and are equipped with one of the World’s best motorised F0.94 varifocal low light lenses, marketed as the lowest low light lens available and with 150dB wide dynamic range (WDR). In addition, the campaign is designed to raise awareness of other Wisenet solutions including Wisenet HD+ analogue cameras which capture full HD images in 1080p without the need to upgrade cabling infrastructure, Wisenet Q entry level network cameras delivering feature rich 2MP or 4MP images, and premium, top of the range Wisenet P cameras which deliver superb quality 4K (12MP) images.

In support of the Pan-European Marketing Alliance, Hanwha Techwin Europe has successfully completed the first phase of its certificated Wisenet product and solutions training programme for sales and technical staff across ADI Global Distribution in Northern Europe.

“This represents a major investment in time for both UK based ADI Global Distribution and Hanwha Techwin personnel. It has proved time well spent as many of our sales and technical staff are now Hanwha Techwin accredited trainers and able to provide expert advice on the best combination of Wisenet cameras and recording devices for specific projects,” said Hemant Trivedi, Regional Director for ADI.


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