27/05/2009
Lenel and Guardall consolidate business operations
Rochester, NY (USA)
Luis Orbegoso, president of Lenel will lead the consolidated business during the transition and will be based in Rochester. "By combining marketing, supply chain, accounting and customer service functions, the new business will be better aligned and organized to support the combined global customer base, provide faster response and better products," said Orbegoso.
The consolidation will have no effect on the go-to-market strategy for Lenel and Guardall products. Lenel products will continue to be marketed through Lenel-certified VARs.
Guardall products will continue to be marketed through Guardall-certified dealers. Both Lenel and Guardall will continue to maintain distinct product portfolios and separate sales and distribution channels.
Bill Lozon has been named to vice president - global Guardall sales. Lozon is joining the organization having previously worked for UltraVision, Bosch Security Systems and Honeywell International (Pittway). Tore Braenna and Abdo Melki will continue to lead Lenel sales in Europe and the Middle East, respectively in their roles as regional vice presidents of sales. Phil Eldridge will assume the position of general manager - Lenel Europe and Middle East overseeing day-to-day management of the business infrastructure in those regions. All will report directly to Orbegoso.